Amid a continually evolving financial landscape, millennials and Gen Z bring new values, goals, and expectations to the forefront of wealth management. Demanding personalized experiences and investments that align with their ethics, these digital natives are poised to reshape the dynamics of the industry as they inherit trillions over the next two decades.

Cerulli Associates projects that $84.4 trillion in wealth will be transferred to younger generations by 2045. Millennials are expected to see $27 trillion of that wealth, while Gen Z is expected to inherit $11 trillion. This great wealth transfer presents an enormous opportunity for advisors. But only if they have a strategy in place to attract and retain next-generation clients.

In our ever-evolving financial landscape, it is imperative to prioritize financial education and ensure accessibility to savings for everyone, regardless of their background or income level. Saving at every stage of life is crucial, and it is never too early or late to start. By empowering younger generations to take charge of their financial futures, we can foster a more inclusive and equitable financial system.

Enter the Great Wealth Transfer: It is forecasted that an astounding $84 trillion to be transferred over the next two decades. But where will this wealth flow? A significant $11.9 trillion will be donated to charities, while $72.6 trillion in assets will be passed down to heirs.¹ This massive transfer of assets will profoundly impact younger generations—Millennials, Gen X, and Gen Z— who have struggled with economic downturns, soaring college tuition, and sky-high housing costs. They are also the least financial savvy generations to date.

Robin Woodell, founder of Emerald Financial Group, has been educating and assisting clients with financial wellness for over 18 years. Before embarking on her career in financial services, Robin lived her dream of becoming a professional opera singer. With a degree in education and Master’s in Vocal Performance, she traveled the world performing opera. After 8 years and a series of life changes, she left the performance world and found her new passion in financial planning and, soon after, created Emerald Financial Group.

Leah Williams had a vision: Create a financial advisory service tailored specifically for women. Her passion for helping people achieve financial independence was ignited, in part, by experiencing the loss of her brother and a challenging divorce. Leah understood firsthand the importance of financial planning in navigating life’s expected and unexpected events. She has been in the industry nearly 9 years, part of that time being spent training and mentoring new professionals.

“There are only four kinds of people in the world––those who have been caregivers, those who are currently caregivers, those who will be caregivers, and those who will need caregivers.”

- Rosalynn Carter, Former First Lady of the United States