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Before the First Conversation: Building Trust in a Digital-First World
Wednesday, October 14, 2026, 2:00 PM - 3:00 PM EDT
Category: Education Webinar

JOIN US: October 14th @ 11 AM PT/2 PM ET

Before the First Conversation: Building Trust in a Digital-First World

How Financial Professionals Can Strengthen Their Visibility, Credibility and Personal Brand 

Attendees will learn how to:

  • Understand the modern client journey and recognize the digital touchpoints prospects may encounter before ever reaching out.

  • Evaluate their own "digital handshake" across LinkedIn, Google, their professional bio, website, credentials, community involvement and other visibility channels.

  • Identify the trust signals that influence professional reputation, including credibility, consistency, visibility, responsiveness and human connection.

  • Differentiate between company brand and personal brand and identify the relationship-building activities that only the  individual professional can provide.

  • REGISTER HERE NOW TO JOIN US!

Kelly Galambos

Market Coordinator, W3 Financial Group

 Kelly Galambos is a marketing professional specializing in the financial services industry, with experience developing and executing marketing strategies across wealth management, accounting, and professional services.

As Marketing Coordinator at W3 Financial Group, she works alongside financial advisors, CPAs, and firm leadership to translate complex services and ideas into approachable, engaging marketing that helps professionals strengthen their presence and connect with the people they serve.

Her experience spans digital marketing strategy, social media, content development, branding, website and SEO strategy, email marketing, media relations, graphic design, video, events, and internal communications. Kelly is especially interested in the role trust and personal brand play in financial services and how professionals can use marketing to authentically communicate who they are, what they value, and how they serve their clients and communities.

Kelly earned a Digital Marketing Strategy certification from Harvard Business School Online and holds additional certifications in Google Analytics, Google Ads Search, and HubSpot Email Marketing. She is committed to continued professional growth and enjoys opportunities that challenge her to step outside of her comfort zone, develop new skills, and connect with other professionals.


Contact: [email protected]